La Mer
Served as La Mer's brand consultant and representative at Nordstrom SoCal, ensuring brand consistency and enhancing engagement in-store and online.
Services
Branding, Team Training
Services
Branding, Team Training
Services
Branding, Team Training
Tools
Google Analytics, Google Suite, Canva
Tools
Google Analytics, Google Suite, Canva
Tools
Google Analytics, Google Suite, Canva
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Timeline
8 months
Timeline
8 months
Timeline
8 months
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
La Mer
Served as La Mer's brand consultant and representative at Nordstrom SoCal, ensuring brand consistency and enhancing engagement in-store and online.
Services
Branding, Team Training
Services
Branding, Team Training
Services
Branding, Team Training
Tools
Google Analytics, Google Suite, Canva
Tools
Google Analytics, Google Suite, Canva
Tools
Google Analytics, Google Suite, Canva
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Timeline
8 months
Timeline
8 months
Timeline
8 months
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
La Mer
Served as La Mer's brand consultant and representative at Nordstrom SoCal, ensuring brand consistency and enhancing engagement in-store and online.
Services
Branding, Team Training
Services
Branding, Team Training
Services
Branding, Team Training
Tools
Google Analytics, Google Suite, Canva
Tools
Google Analytics, Google Suite, Canva
Tools
Google Analytics, Google Suite, Canva
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Value
A cross-channel brand experience initiative that increased La Mer sales by 50% and brand loyalty by 20% at Nordstrom in Southern California
Timeline
8 months
Timeline
8 months
Timeline
8 months
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
Overview
As a full-time brand image consultant for La Mer, I was embedded within Nordstrom’s Southern California locations to ensure brand consistency and elevate customer engagement across both physical and digital touchpoints. This NDA project combined on-site team training, online brand representation, and customer advocacy. My role helped align La Mer’s luxury positioning across channels—from the in-store consultation experience to Nordstrom’s online presence.
Key Skills Applied: Strategic Thinking · Brand Management · Organization Skills · Customer Advocacy · In-Person & Remote Training · Cross-Channel Experience Design
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
My Role
I served as the strategic liaison between La Mer’s global branding and Nordstrom’s hybrid retail experience. This included:
Training store teams on La Mer’s product line, ingredient science, and storytelling techniques
Ensuring visual and narrative consistency across Nordstrom’s online product listings and in-store merchandising
Enhancing product education and experience design across both customer-facing environments
Supporting improved product discoverability and brand presence within Nordstrom’s digital platform
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Design Thinking in Brand Experience
Design thinking principles guided my approach:
Empathize: Shadowed customer interactions online and in person to understand user behaviors and barriers
Define: Identified inconsistencies in brand messaging and training gaps among sales associates
Ideate: Developed strategies for both digital content presentation and in-store storytelling
Prototype: Rolled out updated product demo language, customer journey flow, and online content enhancements
Test: Measured outcomes through sales lift, loyalty indicators, and qualitative feedback from staff and customers
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Impact
The initiative produced measurable results that demonstrated the power of cross-channel brand alignment:
50% increase in La Mer product sales at participating Nordstrom locations
20% improvement in brand loyalty scores, driven by cohesive brand education and premium customer experience
Delivered in-person and remote training to staff, building confidence in product knowledge and brand storytelling
Ensured brand voice and visual integrity carried seamlessly between Nordstrom’s in-store and online platforms
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Conclusion
By aligning La Mer’s high-touch brand experience across Nordstrom’s online and in-store environments, this project demonstrated how strategic training, consistent storytelling, and design-led thinking can significantly enhance luxury retail performance. The results—improved sales, deeper loyalty, and stronger staff engagement—highlighted the value of customer-centric brand management that bridges the physical and digital.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com