PikMe
PikMe is an app that transforms content creation and consumption into a competitive, skill-based game.
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Tools
Figma, Figjam, Miro, Google Analytics
Tools
Figma, Figjam, Miro, Google Analytics
Tools
Figma, Figjam, Miro, Google Analytics
Value
Designing the Game of Content
Value
Designing the Game of Content
Value
Designing the Game of Content
Timeline
8 months
Timeline
8 months
Timeline
8 months
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
PikMe
PikMe is an app that transforms content creation and consumption into a competitive, skill-based game.
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Tools
Figma, Figjam, Miro, Google Analytics
Tools
Figma, Figjam, Miro, Google Analytics
Tools
Figma, Figjam, Miro, Google Analytics
Value
Designing the Game of Content
Value
Designing the Game of Content
Value
Designing the Game of Content
Timeline
8 months
Timeline
8 months
Timeline
8 months
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
PikMe
PikMe is an app that transforms content creation and consumption into a competitive, skill-based game.
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Services
Product Design, UX/UI Design, Business Strategy, Branding, Game Strategy, Game UX, Mobile App Design, Web Design
Tools
Figma, Figjam, Miro, Google Analytics
Tools
Figma, Figjam, Miro, Google Analytics
Tools
Figma, Figjam, Miro, Google Analytics
Value
Designing the Game of Content
Value
Designing the Game of Content
Value
Designing the Game of Content
Timeline
8 months
Timeline
8 months
Timeline
8 months
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Introduction
The goal: empower everyday creators to monetize instantly—without needing followers, algorithms, or influence. As Head of Product and Game Strategist, I led PikMe’s development from early ideation through user research, system design, gamification strategy, and multiple rounds of testing.
We built a category-defining product at the intersection of gaming, creator tools, and social media. Over the course of 8 months, we shaped the future of monetization through play.
Click here to view the mobile app prototype
My Role
As Head of Product & Game Strategist, I:
Defined product vision and game strategy
Built feature sets and prioritized roadmaps
Directed UX research and usability testing
Designed and maintained the Figma-based design system
Led end-to-end UI/UX design, including prototyping
Crafted the referral and monetization mechanics
Collaborated closely with engineering, brand, and legal.
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
Design Process
Mood Boarding
Direction: bold, vibrant, youthful
Keywords: competition, creativity, confidence
Wireframes
Focused on MVP core loops: submit > vote > payout
Scalable Design System
Built in Figma, included tokens for typography, color, and iconography
Designed for flexibility as content types expanded
High-Fidelity Design
Interactive screens built with WCAG-compliant contrast and sizing
Polished vote flows, CTAs, tutorials, and wallet interactions
Prototyping
Clickable flows built in Figma
Shared internally for investor demos and usability testing
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
The Problem
“It’s never been easier to create content—yet never been harder to monetize it.” - User Interview Quote
On traditional platforms like Instagram and TikTok, creators compete against 207+ million others in a popularity contest. Algorithms reward reach. Virality wins. But 59% of beginner creators have never monetized—and many never will.
The vast majority of social platforms are biased toward:
Follower count
Platform-savvy behavior
Strategic post timing
Paid promotion
We saw a massive opportunity to reframe this dynamic.
The Solution
We designed to offer a game-first approach to content. Creators enter themed contests with a small entry fee. Voters choose winners in head-to-head, anonymous matchups. Top-voted creators earn real cash. Voters who picked top images also win rewards.
There are:
No profiles
No followers
No comment sections
Just content, skill, and community-powered results
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
Understanding the Challenge
We originally assumed professional photographers (event and wildlife) would be our primary users. However, after 3 major user testing rounds and 100 user interviews, we discovered a key insight: our core user wasn’t the pro.
They were amateur Instagram photographers—people with passion, great eye, and no easy way to monetize.
Wildlife photographers felt the stakes didn’t match their work.
Event photographers were hesitant about non-traditional monetization.
But casual content creators loved the fairness and clarity of a game.
This pivot was critical to shaping product decisions moving forward.
User Research + Discovery
In addition to interviews and usability testing, we rooted our research in broader conversations about the future of media. One foundational influence was Grace Kasten’s article The Case for a New Media Format.
It helped us understand that:
“The next media format won’t be static. It will be interactive, gamified, and active.”
From the article, we distilled several key principles:
Reward Function: Content must offer dynamic outcomes (votes, wins, feedback).
Predefined Goals: Structured journeys help creators build intentional content.
Generative Experiences: Media should invite participation, not just consumption.
We embraced these ideas by building a system where every interaction—uploading, voting, winning—was part of a structured and rewarding game loop.
Competitive + Secondary Research
Traditional platforms (Instagram, TikTok, Viewbug) reinforced performance hierarchy through popularity metrics. Even newer “creator economy” tools still required virality to see returns.
Inspired by Kasten’s vision, we realized:
Interactive video is on the rise
Game design is shaping the future of content
Passive consumption is dying—replaced by “content-as-play”
We also noted the rise of:
VR/AR experiences with world-building
AI tools personalizing media based on user interaction
Social video formats that emphasize community engagement (e.g., TikTok duets)
Our decision to:
Remove follower systems
Focus on daily interactive challenges
And build gamified reward mechanics
...was deeply aligned with this future-facing shift in how media is created, consumed, and valued.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
User Flows + Information Architecture
We mapped out all user journeys, from unregistered onboarding through wallet withdrawal:
Referral entry logic
Game entry + voting loop
Alerts, contest results, and withdrawal flows
We created layered decision flowcharts for both app and web, ensuring logic was scalable and modular.
Gamification Strategy
We built core gameplay inspired by:
Head-to-head matchups (like bracket voting)
Daily contests with jackpots
Referral-based free entries
Leaderboards and ranking systems
Tutorials and unlockable challenges
Each interaction reinforced our key loop: play, win, share.
Usability Testing + Iteration
Across 3 major test rounds, we refined:
Language (from "submit" to "compete")
Flow clarity (more progress indicators)
Tutorials (first-time voting simplified)
Game feedback (real-time animations for votes)
We made accessibility a priority:
Designed for one-handed mobile use
WCAG color contrast compliance
Readable fonts, alt text for future expansion
A/B Testing + Ongoing Optimization
We tested:
Theme naming: literal vs. abstract
CTA phrasing: “Play Now” vs “Join the Contest”
Wallet triggers: “Instant Cash” vs “Claim Your Winnings”
Continued optimization focused on increasing time spent voting and improving referral conversion.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Conclusion
PikMe redefined how creators monetize—by turning content into a skill-based game. As Head of Product and Game Strategist, I led the product from discovery to beta, pivoting our user focus, building a scalable design system, and embedding gamification into every interaction. The result: a new category we coined Gamified Media, where creativity—not clout—wins.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com