Queue Up
In the dynamic landscape of gaming, a significant void persists, representing an unmet demand among avid gamers.
Services
UX/UI Design, App Design, UX Research
Services
UX/UI Design, App Design, UX Research
Services
UX/UI Design, App Design, UX Research
Tools
Figma, Mirom, Google Sheets
Tools
Figma, Mirom, Google Sheets
Tools
Figma, Mirom, Google Sheets
Value
Video Game Battle Pass Tracker App
Value
Video Game Battle Pass Tracker App
Value
Video Game Battle Pass Tracker App
Timeline
4 weeks
Timeline
4 weeks
Timeline
4 weeks
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Queue Up
In the dynamic landscape of gaming, a significant void persists, representing an unmet demand among avid gamers.
Services
UX/UI Design, App Design, UX Research
Services
UX/UI Design, App Design, UX Research
Services
UX/UI Design, App Design, UX Research
Tools
Figma, Mirom, Google Sheets
Tools
Figma, Mirom, Google Sheets
Tools
Figma, Mirom, Google Sheets
Value
Video Game Battle Pass Tracker App
Value
Video Game Battle Pass Tracker App
Value
Video Game Battle Pass Tracker App
Timeline
4 weeks
Timeline
4 weeks
Timeline
4 weeks
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Queue Up
In the dynamic landscape of gaming, a significant void persists, representing an unmet demand among avid gamers.
Services
UX/UI Design, App Design, UX Research
Services
UX/UI Design, App Design, UX Research
Services
UX/UI Design, App Design, UX Research
Tools
Figma, Mirom, Google Sheets
Tools
Figma, Mirom, Google Sheets
Tools
Figma, Mirom, Google Sheets
Value
Video Game Battle Pass Tracker App
Value
Video Game Battle Pass Tracker App
Value
Video Game Battle Pass Tracker App
Timeline
4 weeks
Timeline
4 weeks
Timeline
4 weeks
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Introduction
Currently, there exists no comprehensive video game battle pass tracker in the market, leaving players to resort to makeshift note-taking and rudimentary coding to monitor their progress. This gap has ignited the development of Queue Up, a solution designed to address this long-standing issue.
Click here to view the mobile app prototype
Problem + Solution
Problem: Gamers struggle to track and manage battle passes efficiently, leading to incomplete purchases and missed in-game opportunities.
Solution: Queue Up offers an innovative battle pass tracking solution to address these issues and enhance the gaming experience.
This case study focuses on uncovering desired features and prioritizing "red routes" for an indispensable gaming companion.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
Online Secondary Research
In-depth online secondary research sheds light on the complex world of video game battle passes, which serve as popular monetization strategies.
User Insights:
Common pain points among players include challenges in time management, repetitive gameplay experiences, a lack of transparency, high costs, and the persistent fear of missing out (FOMO) due to time constraints.
User demand for improved tracking within battle passes encompasses progression, completion time estimates, challenge status, and time remaining.
Market Insights:
Battle passes offer players in-game rewards within defined time-limited seasons and require clear progression systems, effective communication of value, and seamless integration with in-game stores.
The history of battle passes, traced from various games, culminates in Fortnite's 2017 success, which significantly influenced the modern battle pass model.
The potential for dedicated tracking apps is considered, offering convenience, real-time updates, push notifications, and customization, but developers must address resource allocation, privacy and security concerns, competition with existing third-party tools, and the specific user subset valuing real-time tracking.
These insights form a robust foundation for Queue Up's mission to address the gaming community's unmet needs and enhance the battle pass experience for players.
Affinity Mapping
Affinity mapping was selected as the method for research synthesis because it efficiently facilitated the breakdown of extensive online secondary research, aiding in the identification of key features to prioritize for the Queue Up app, while also streamlining the process for quick and effective decision-making.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
User Flows
User flows were employed to determine the most viable product (MVP) routes, with a focus on tasks such as viewing and editing current battle pass goals, adding a battle pass and setting a goal, and viewing daily challenges.
Style Guide
A style guide was employed for the Queue Up app, serving as a comprehensive reference for UI elements, colors, and the app's logo, ensuring consistency and cohesion throughout the wireframe and high-fidelity mockup design processes.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Wireframes
A high-fidelity grayscale wireframe was meticulously crafted to provide a detailed visual representation of the app's user interface design, ensuring precise layout and functionality alignment.
Wireframe Usability Testing
Usability testing was conducted remotely with five participants, recruited from online video game communities on Discord and Reddit, to evaluate the Queue Up app's user experience.
First Round of Usability Testing - Key Highlights:
Changes:
Rewrite the "confirm goal" label to "Set goal" for clarity.
Clarify the purpose of the "Big + (add)" button.
Rearrange the dailies interface to improve user experience.
Reduce the size of obstructive alarm banners and add an exit option.
Explore the placement of the notifications screen.
Add a featured battle pass to promote product lifecycle and revenue.
Suggestions:
Include an edit option for better user control.
Move the confirmation of goals button for easy access.
Reconsider the location of the settings.
Do not display passes with no goals set up in the dailies section.
Further Thinking:
Explore filtering dailies by goal type.
Consider promoting popular battle passes.
Evaluate a dedicated "Dailies" section on the home screen.
Allow users to click on dailies to see a breakdown of games and goals.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Accessibility (WCAG)
The high-fidelity design of the Queue Up app meticulously adhered to accessibility guidelines outlined by WCAG (Web Content Accessibility Guidelines). Every design element was designed to be WCAG compliant, ensuring accessibility for all users. Furthermore, the pre-approved style guide had already been established as accessible, providing a solid foundation for the design process.
Gamification
The Queue Up app incorporates gamification elements to enhance user engagement. It features badges, rewards, statistics, and progress tracking to motivate and entertain users. These elements encourage users to set and achieve goals, track their progress, and earn rewards, creating an engaging and rewarding gaming companion experience.
High Fidelity Designs
The creation of high-fidelity designs for the Queue Up app was guided by the insights and recommendations gathered from the first round of usability tests, incorporating changes and refinements identified during this phase to enhance the user experience.
High Fidelity Usability Testing
Changes:
Swap slider values to display in reverse order.
Alphabetize the home page and dailies for better organisation.
Increase header brightness for improved accessibility.
Modify the celebration screen for confirmation.
Rename the button on the Fortnite goal page.
Add dailies progress bar at the bottom of the goals section.
Address the "Game time" button's relevance.
Resolve confusion regarding pass duration.
Suggestions:
Reduce excessive use of purple in the app's design.
Make it clear whether a game is connected to an account.
Consider removing the plus icon on the "add battle passes" section.
Transform the goal-setting bar into a progress bar.
Further Thinking:
Consider premium features locked behind a subscription.
Plan for a desktop version in the future.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Final Design Adjustments
The iterative process of incorporating feedback from both rounds of usability testing was instrumental in refining and adjusting the final design, ensuring an optimal user experience for the Queue Up app.
Concept Refinement and Ongoing Testing
The app's development involved exploring various features, like alphabetizing the dailies screen for broad appeal. Potential enhancements include additional preferences and filtering options for personalized sorting. Adjustments based on usability testing and user feedback will ensure an optimal user experience in subsequent versions.
User Retention and Product Lifecycle
The app aims for user retention by allowing game companies to promote battle passes, driving downloads and purchases without intrusive ads. A future subscription service may offer premium features like advanced statistics and tracking in-game dailies outside of battle pass tracking, supporting long-term viability and delivering added value.
Artificial Intelligence
The app would employ AI to monitor gaming behavior, suggesting personalized daily goals based on past behavior. This intelligent tracking aligns with users' habits, increasing satisfaction by transforming battle passes into achievable and gratifying objectives.
Learnings
Recognizing a Gap: Identifying unmet needs in the gaming community, such as tracking and managing battle passes, can lead to the development of valuable solutions.
Usability and Accessibility: Prioritizing usability and accessibility guidelines ensures an app that caters to a wide user base.
Gamification and Monetization: Incorporating gamification elements and revenue streams like promoting battle passes can support the app's long-term success.
AI for Personalization: Implementing AI to track user gaming behavior and personalize recommendations can enhance user satisfaction.
Future Potential: Exploring features like advanced statistics, behaviour tracking, and extended dailies tracking can further elevate the app's value and user engagement.
In summary, the Queue Up app exemplifies the importance of user-centric design, continuous improvement, and the potential for innovative AI-driven features to enhance the gaming experience.
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
martin.rebeccaelise@gmail.com